It's that time of year again. Time to make promises to yourself that you probably won't actually keep after eating way too much turkey and pie. Don't worry. We won't tell.
According to this post, the top 10 most popular New Year's Resolutions are to:
- Exercise more
- Lose weight
- Get organized
- Learn a new skill or hobby
- Live life to the fullest
- Save more money / spend less money
- Quit smoking
- Spend more time with family and friends
- Travel more
- Read more books
As church marketers and communicators reading is something we have to do often in order to keep our minds sharp. If you're like me, you're probably always saving new books to a GoodReads or Amazon list. So to help get your year off to the right starts I'm sharing twelve of my favorite books for church creatives and communicators.
These are not affiliate links so feel free to click away. 🙂
#1 This is Marketing
This Is Marketing
This book shows that size doesn't matter. Even though it's shorter than most books on myself it still packs a valuable punch. Seth Godin, an accomplished author, wrote this book to show readers that there is someone who wants your message, you just have to know how to share it.
#2 Never Split the Difference
Never Split the Difference
Hopefully, you won't ever need to talk down a hostage situation or negotiate the release of kidnapped victims, but having a few negotiation skills in your back pockets can always come in handy. This book written by Chris Voss, a former FBI and Harvard Business School negotiator, brings readers through exciting and thrilling real-life events while sharing valuable tips and tricks for not getting taken advantage of.
#3 Just My Type
Just My Type
For all the font and type nerds out there!
This book gives the detailed, but interesting history of many of the fonts and typefaces we know and love. If you enjoy typography and history then this book is for you.
#4 The Business of Expertise
The Business of Expertise
You're either selling your time or your thoughts. In David C. Baker's book, The Business of Expertise, he guides readers through selecting their unique positioning in order to become experts in their field.
#5 The Win Without Pitching Manifesto
The Win Without Pitching Manifesto
Don't let the name fool you. If you're not in-house or ever want to be out of house this book will change the way you view client/practitioner dynamics by teaching you to win without the pitch.
#6 Pocket Full of Do
Pocket Full of Do
A pocket-sized guide to the business of creativity by Chris Do.
And of course, a cheesy Baby Yoda GIF to conclude...